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Topic: Consumer behaviours

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Consumer behaviours

This topic currently groups 1 published articles across 1 issues.

Topic coverage 18 active archive topics surfaced from published keywords
Topic Article

Corporate Social Responsibility (CSR) and consumer purchase intention in the UK fashion industry

Thu Kywe Khant Soe • Palto Datta

Volume 19 Issue 01 · 02 Nov 2024

As consumers become more aware of their purchasing decisions' social and environmental impacts, fashion businesses in the UK increasingly turn to corporate social responsibility (CSR) strategies to gain a competitiv…

Corporate Social Responsibility (CSR) Consumer behaviours Purchase intention Customer satisfaction Brand trust Competitive advantage