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Brand associations
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Identification and investigation of effective factors on consumer's primary attitudes formation towards brand extension of pegah company of Kerman
Ali Mollahosseini • Zhaleh Zohreh Kermani • Abass Abassi
Volume 05 Issue 2 · 24 Feb 2012
Brand extensions have become a famous strategy for many of companies since many years ago. It’s success depends on acceptance and evaluations of consumers about brand extension. Thus,our purpose is to identify the…