JBRMR
Online ISSN 2056-6271 ICO Registration Number: ZA522255
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The applicability of technology acceptance models in the Arab business setting

Dima Dajani • Saad G. Yaseen

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Research Summary

Information Technology acceptance is one of the most advanced streams of Information Systems Research (Venkatesh et al., 2012; Venkatesh and Bala, 2008). Research work indicates that the most important strength of Technology Acceptance Models is their generalizability and applicability across a wide range of technologies and settings. However, the literature lacks research that explains technology adoption and use in developing countries; specifically the Arab business settings. Therefore, the aim of this paper is to review the most recent work on Technology Acceptance Models examined in Arab organizations. It highlights different drivers and impediments to the adoption decision of different information technologies in Arab businesses. The study outcome holds implications and provides recommendations for future research.