JBRMR 2056-6271 https://doi.org/10.24052/JBRMR/ 13 Volume 06 Issue 2 2012-04-01 https://jbrmr.com/cdn/issue_file/Vol-06_Issue-2.pdf

95 https://jbrmr.com/details&cid=95 2012-06-18 The current study explores boredom within the context of a retail environment in order to explore ways in which the experience of workplace boredom can be managed. The questionnaire-based study of 117 employees of a national supermarket chain found that although only 17% of participants experienced chronic boredom at work, 40-50% claimed that workplace boredom leads to potentially serious consequences such as making mistakes or leaving their jobs. Multiple regression analysis suggests that routine is the biggest contributor to workplace boredom, followed by the personality trait of Boredom Proneness. Implications for retail organisations are outlined Alfredsson L, Karasek RA, Theorell T. (1982). Myocardial infarction risk and psychosocial work environment: An analysis of the male Swedish working force. 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(1997) Resource allocation efficiency as an indicator of boredom, work performance and absence Ergonomics, 40, Number 5, 1 May  , pp. 515-521(7) Eyesenck  HJ (1967) The biological basis of personality. Springfield, IL: Charles C  Thomas Farmer R and Sundberg ND (1986) Boredom proneness: the development and correlates of a new scale. Journal of Personality Assessment, 50, 4-17 Fisher C (1987) Boredom: Construct, causes and consequences. Technical report ONR-9, Texas A&M University Fisher C (1993) Boredom at Work: a neglected concept. Human Relations 46, 395-417  Gardner DG  and Cummings LL (1988) Activation theory and job design: Review and reconceptualisation. Research in Organizational Behavior, 10, 81-122 Gaylin W (1979) Feeling Bored pp 113-129 in Feelings: Our Vital Signs edited by W.Gaylin. New York: Harper and Row Gosline N (2008) Bored? Scientific American Mind 18 (6) p20-27 Grose, V.L. (1989). Coping with boredom in the cockpit before it’s too late. 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Lemmink J and Mattsson J, (2002) "Employee behavior, feelings of warmth and customer perception in service encounters", International Journal of Retail & Distribution Management, Vol. 30 Iss: 1, pp.18 - 33 Leong FTL and Schneller GR (1993) Boredom proneness: temperamental and cognitive components. Personality and Individual Differences, 14, 233-239 London H and Monello L ( 1974) Cognitive manipulation of boredom. In H London and ER Misbet (eds) Thought and feeling- cognitive alteration of feeling states. Chicago: Aldine McBain WN (1970) Arousal, monotony and accidents in line driving. Journal of Applied Psychology 54, 509-519 Mann S (1999) Hiding What We Feel, Faking What We Don’t, Collins & Brown. Mann S (2006) Counting Window Panes: An investigation into boredom-reducing strategies used by teachers and the causes and consequences of their workplace boredom. 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96 https://jbrmr.com/details&cid=96 2012-06-18 Large supermarket chains can offer lower prices through economies of scale but their size can be a disadvantage when CSR issues become important because smaller retailers may be more connected to their local community. In an era when disillusionment with globalisation is rife and many consumers are aware of the importance of ethics in trading, Tesco and even the Co-op may be at a disadvantage compared to retailers such as Waitrose and Booths. In the UK, areas of poverty and of high ethnicity exist where people may eat unhealthily; this situation may call for CSR initiatives to improve diet, and so alleviate future dietary-related health costs. As the barriers to a healthy diet are often local in character, smaller food retailers are in the best position to implement meaningful initiatives here. Larger grocery retailers need to adopt a more localised company structure, and to co-operate with smaller companies in the food chain to adopt best CSR practices Atkinson R, (1999), ‘Discourses of partnership and empowerment in contemporary British urban regeneration’, Urban Studies, Vol. 36, No.2, p.62 Baines C, (2006), LPSA Life Expectancy Programme Interim Evaluation April 2004-December 2005, published by the LPSA team for Liverpool and The Wirral Booths Supermarket (2011), http://www.booths.co.uk/, accessed April 2011 Dunning J, (2003), ‘Making Globalisation Good’, Oxford University Press: Oxford Fooddeserts.org (2011), http://www.fooddeserts.org, accessed April 2011 Goethe, J W (1988) Scientific Studies, D. Miller (ed. & trans.), Suhrkamp: New York The Grocer, (2007), ‘Multiples target potential of Halal’ (2007) The Grocer, 5 May 2007 Guardian (2005), ‘Strange Fruit’, 7 September 2005, pp.20-24 Islamic Relief, (2008), www.islamic-relief.com; accessed January 2008 Lifeway, (2007), Lifeway takes functional dairy further into ethnic market (2007) www.Food and Drink Europa.com; published 7 February 2007 Lyons T, (2007), ‘Pak superstore to tap ethnic food potential’, The Grocer, 26 May 2007 Nazir M, (2007), ‘Pak supermarkets to be largest ethnic retailer in UK’, Talking Retail, 2 July, p.6 Pendleton A (2004), ‘Behind the mask: the real face of corporate social responsibility’, Christian Aid, London Shaw H J (2003), The Ecology of Food Deserts, PhD thesis, University of Leeds Shaw H J (2007), ‘The Role of CSR in Re-empowering Local Communities’, Social Responsibility Journal, Vol.3, No.2 Shaw H J, (2008), ‘Resisting the Hallucination of the Hypermarket’, International Journal of Baudrillard Studies, Vol.5, No.1, p.7 Shaw H J (2009), CSR and Corporate Governance, in The Gower Handbook of Corporate Governance and Corporate Social Responsibility, G. Aras and D. Crowther (eds.), Gower Publishing Shaw J J A, Shaw H J, (2010), ‘Business Education, Aesthetics and the Rule of Law: Cultivating the Moral Manager’, Social Responsibility Journal, Vol.6, No.3, pp.469-486 Smith J, Jehlicka P, (2007), ‘Stories around food, politics and change in Poland and the Czech Republic’, Transactions, Vol.33, No.3, pp.395-410 Trimingham A (2009), ‘Independent shops can beat the supermarkets’, The   Argus, 30 December 2009, http://www.theargus.co.uk/news/commentandanalysis/4822139.Independent_shops_can_beat_the_supermarkets__says_Adam_Trimingham/, accessed April 2011 Vaughn S, (1999), ‘Firms find long term rewards in doing good’, Business Ethics, J. Richardson (ed.), McGraw-Hill, pp.198-99 Wacquant L, (1996), Red Belt, Black Belt; Racial Division, Class Inequality, and the State in the French Urban Periphery and the American Ghetto, Urban Poverty and the Underclass, E. Mingione (ed.), Oxford: Blackwell, pp. 257-258 Wrigley N, Lowe M, Guy C, Wood S, Shaw H, (2007), ‘Relocalising Food Shopping’, University of Southampton   https://jbrmr.com/cdn/article_file/i-13_c-96.pdf Hillary J. Shaw CSR ethnicity grocery retailing supermarkets 570249 45 0

97 https://jbrmr.com/details&cid=97 2012-06-18 In India, retail is the second largest employer after agriculture, providing employment to over 35 million people. Employment in this sector has witnessed changes after the 1990s with the modernisation of retail. Since retail is labour-intensive, the FDI policy on retail is linked with employment. This paper examines employment conditions in organised and unorganised retail and provides policy recommendations for the Indian government. The paper is based on a survey of around 500 retail employees and employers, using descriptive techniques. The paper found that the quality of employment and future job prospects are better in the organised sector than in the unorganised sector. The focus of the government should, therefore, be on generating quality employment. The policy recommendations, if implemented, can generate employment in the organised sector while minimising the adverse impact on the unorganised sector AT Kearney (2010), ‘Expanding Opportunities for Global Retailers—2010 Global Retail Development Index’.  http://www.atkearney.com/images/global/pdf/2010_Global_Retail_Development_Index.pdf  Basker, E. (2005), ‘Job creation or destruction? Labour market effects of Wal-Mart expansion’, The Review of Economics and Statistics, Vol. 87, No. 1, pp.174-183. DIPP (2010), ‘Discussion Paper on Foreign Direct Investment (FDI) in Multi-Brand Retail Trading’, Department of Industrial Policy and Promotion, Ministry of Commerce and Industry, Government of India. http://dipp.nic.in/DiscussionPapers/DP_FDI_MultiBrandRetailTrading_06July2010.pdf  Guruswamy, M. et al. (2005), ‘FDI in India’s retail sector: More bad than good?’, Economic and Political Weekly, Vol. 40, No. 7, pp. 619-62. Hazra, S. (1991), ‘Employment in India’s organised sector”, Social Scientist, Vol. 19, No. 7, pp.39-54. Jenkins, R. (2006), ‘Globalisation, FDI and employment in Vietnam’, Transnational Corporations, Vol. 15, No 1, pp. 115-142. Joseph, M. and Soundararajan, N. (2009), Retailing in India: A Critical Assessment,  Academic Foundation, New Delhi.  Ministry of Labour and Employment (2010), ‘Annual Report to the People on Employment’, Ministry of Labour and Employment, Government of India, http://labour.nic.in/Report_to_People.pdf  Mukherjee, A. and Patel, N. (2005), FDI in Retail Sector: India, Academic Foundation, New Delhi. NSSO (2010), ‘Employment and Unemployment Situation in India, 2007-08’, NSS 64th Round (July 2007–June 2008), National Sample Survey Office, Ministry of Statistics & Programme Implementation, Government of India. Papola, T. S. (2006), ‘Employment Trends in India’, Institute for Studies in Industrial Development, New Delhi, India                                                      http://isid.org.in/pdf/EmployTrenz.PDF Reardon, T. and Gulati, A. (2008), ‘The Supermarket Revolution in Developing Countries: Policies for Competitiveness with Inclusiveness’, IFPRI Policy Brief. Sarma, E.A.S (2005), ‘Need for caution in retail FDI’, Economic and Political Weekly, Vol. 40, No. 46, pp. 4795-4798. Singh, S. (2010), ‘Implications of FDI in food supermarkets’, Economic and Political Weekly, Vol. 45 No. 34, pp.17-20. UNCTAD (1994), ‘World Investment Report: Transnational Corporations, Employment and the Workplace’, United Nations.  http://www.unctad.org/templates/webflyer.asp?docid=1056&intItemID=2431&lang=1&mode=downloads  https://jbrmr.com/cdn/article_file/i-13_c-97.pdf Arpita Mukherjee Tanu M. Goyal Retail Employment FDI Public Policy International Policy 623248 44 0

98 https://jbrmr.com/details&cid=98 2012-06-18 In the retail industry, customer experience, satisfaction and service are going to become the limiting differentiators. Increasing competition is creating pressure on retailers to improve both inventory turnover and customer service. Poor logistic management can result in either over stocking (leading to cash flow problems and unnecessary discounts) or lost sales due to stock outs. Stock outs can have serious impact on the business as it affects retailer’s credibility and consumer’s satisfaction. It is important to understand the cost of a retail stock out before the implementation of any retail inventory model.This paper gives valuable insights about customer value, satisfaction and loyalty that can be used by retailers in designing their logistics and inventory models. First, it examines the relationship between customer loyalty, customer value, customer satisfaction, logistics value and out of stock conditions. Second, it explores the role of improved inventory control and the logistics management on customer service. Finally, this study provides valuable insights to retailers on managing consumer’s store attitude by making more informed and rationalized decisions regarding retail product offering and relevant environmental variables Ahluwalia, Rohini, H. Rao Unnava, and Robert E. Bumkrant. 1999."Towards Understanding the Value of a Loyal Customer: An Information-processing Perspective." Report No. 99-116. Marketing Science Institute, Cambridge, MA. Anderson, Erin and Barton Weitz. 1992. "The Use of Pledges to Build and Sustain Commitment in Distribution Channels." Journal of Marketing Research 24 (February): 18-34. Anderson, Eugene W. and Mary W. Sullivan. 1990. "The Antecedents and Consequences of Customer Satisfaction for Firms." Marketing Science 12 (2): 125-143. Bayus, B. L. and W. Putsis (2001). 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99 https://jbrmr.com/details&cid=99 2012-06-18 The present paper examines on the basis of a single case-study the evolution of logistics in the Italian grocery industry. It analyses the effects of the reengineering the logistic system on efficiency and, in particular, on the manufacturer-retailer relationship. The paper sheds light on new logistic strategy made by the largest retailer in Italy. It shows also that the reorganisation of the supply chain affects the relationship between manufacturer and retailer. This reorganisation leads to important changes in the balance of power along the distribution channel. This paper is based on a specific case study, therefore it may not be generalised outside Italy. However, it represents a first example applying the principles of logistic centralisation in the Italian retail industry, which is characterised by a low level of innovation in logistics, due to its fragmented market structure. Our work aims to suggest managers of retailing firms operating in Italy the main operational guidelines to run their company. The study, in fact, provides important lessons on how the adoption of innovative logistic system can positively affect operational efficiency and vertical relationship Achrol, R. S. (1997), “Changes in the Theory of Interorganizational Relations in Marketing: Toward a Network Paradigm.” Journal of the Academy of Marketing Science, Vol. 25 No 1, pp. 56-71.  Achrol, R. S., Kotler, P. (1999), “Marketing in the Network Economy.” Journal of Marketing, Vol 63 No 4, pp. 146-163.  Angeles, R. (2000), "Revisiting the role of the Internet-EDI in the current electronic scene", Logistics information Management, Vol. 13 No.1, pp.45-57.  Barratt, M. (2004), "Understanding the meaning of collaboration in the supply chain", Supply Chain Management: An International Journal, Vol. 9 No.1, pp.30-42 Bonet, D. e Pachè, G. 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A review and outlook of continuous ECR adoption in Western Europe, 2005, (available at http://www.ecrnet.org/04-publications/blue_books/pub_2005_case_for_ecr_full_report(modified).pdf) Evans, P., Wurster, T.S. (2000), Blown to Bits: How the New Economics of Information Transforms Strategy, Harvard Business School Press, Boston, MA, .  Federdistribuzione (2010), “La mappa del sistema distributivo italiano”, Studi e Ricerche (www.federdistribuzione.it). Fernie, J. (2003), "Outsourcing distribution in UK retailing", Institute for Retail Studies, University of Stirling, Stirling, Research Paper 9801, pp.18-21. Fernie, J (1997), "Retail change and retail logistics in the United Kingdom: past trends and future prospects", The Services Industries Journal, Vol. 17 No.3, pp.383-96 Fernie, J. (1994), "Quick Response: an international perspective", International Journal of Physical Distribution & Logistics Management, Vol. 24 No.6, pp.38-46.  Fiorito, S., May, E., Straughn, K. (1995), "Quick response in retailing: components and implementation", International Journal of Retail & Distribution Management, Vol. 23 No.5, pp.12-21.  Fuller, J.B., O’ Connor J., Rawlinson R. (1993), “Tailored Logistics. The next advantage”, Harvard Business Review, Vol. 71 No.3, pp.87-97. Hakansson, H. (1989), Corporate technological behaviour: Co-operation and networks, London, Routledge. Hakansson, H., Snehota, I. (1997), Developing relationships in business networks,, Routledge, London. Heskett J.L. (1977,), “Logistics – essential to strategy.” Harvard Business Review, Vol. 55 No.6, pp.85-96. Hines, P., Rich, N. (1998), "Outsourcing competitive advantage: the use of supplier associations", International Journal of Physical Distribution & Logistics Management, Vol. 28 No.7, pp.524-46. Kincade, D.H., Vass, D., Cassill, N.L. (2001), "Implementation of technology and relationships to supply chain performance: apparel manufacturers’ perspectives", International Review of Retail and Distribution Management, Vol. 11 pp.301-27.  Kotzab, H. (1999), "Improving supply chain performance by efficient consumer response? A critical comparison of existing ECR approaches", Journal of Business and Industrial Marketing, Vol. 14 No.5/6, pp.364-7.  Kotzab, H., Teller, C. (2003), “Value – adding partnership and co-opetion models in the grocery industry.” International Journal of Physical Distrubution & Logistics Management, Vol. 33 No 3, pp. 268-281. Kurt Salmon Associates (1993), Economic Consumer Response: Enhancing Customer Value in the Grocery Industry, Washington, DC, .  Leenders, M.R., Nollet, J., Ellram, L.M.(1994), “Adapting purchasing to supply chain management.” International Journal of Physical Distribution & Logistics Management, Vol. 24 No. 1, pp. 40-42. Luceri, B. (2002). Network Marketing. Milan, Egea. Norek, D. C. (1997), “Mass merchant discounter: drivers for logistics change”, Journal of Business Logistics, Vol. 18, n° 1. Perry, M., Sohal, A.S. (2000), "Quick response practices and technologies in developing supply chains", International Journal of Physical Distribution & Logistics, Vol. 30 No.7/8, pp.627-39.  Porter, M.E. (1976), Interbrand choice, strategy and bilateral market power, University Press, MA, Harvard. Seetharaman, A., Kattibi, A., Wu Swee Ting (2004), “Vendor Development and control: its linkage with demand chain.” International Journal of Physical Distribution and Logistics Management, Vol. 34 No 3/4, pp. 269-285 Slone R.E. (2004), “Leading a Supply Chain Turnaround.” Harvard Business Review, Vol. 82 No.10, pp.114-21. Soosay, C, Hyland P & Ferrer, M 2008, "Supply Chain Collaboration: Capabilities for Continuous Innovation", Supply Chain Management: An international journal. Vol 13 No. 2. pp. 160-169 Sparks, L. (1998), "The retail logistics transformation", in Fernie, J., Sparks L. (Eds), Logistics and Retail Management, Kogan Page, London, pp.1-22.  Sparks, L., Wagner, B. (2003), "Retail exchanges: a research agenda", Supply Chain Management: An International Journal, Vol. 8 No.1, pp.17-25 Svensson, G. (2002a), "Firm's driving force to implement and incorporate a business philosophy into its current business activities: the case of ECR", European Business Review, Vol. 14 No.1, pp.20–9. Svensson, G. (2002b), “Supply chain management: the re-integration of marketing issues in logistics theory and practice.” European Business Review, Vol. 14 No.6, pp.426-37. Xu L., Beamon B.M. (2006). “Supply Chain Coordination and Cooperation Mechanisms: An Attribute-Based Approach”, Journal of Supply Chain Management, Winter, pp. 4-12. https://jbrmr.com/cdn/article_file/i-13_c-99.pdf Lara Penco Retail logistics Italy vertical relationship 579707 42 0

100 https://jbrmr.com/details&cid=100 2012-06-18 The organized retail sector in India is witnessing a transformation, where the traditional retailers are making way for new formats. Both existing and emerging players are experimenting with modern retail formats. These modern retail formats offer wide variety to customers and present an ideal shopping experience with an amalgamation of product, entertainment and service, all under a single roof. Consumer dynamics in India is also changing and the retailers need to take note of this and formulate their strategies and tactics to deliver the exact expected value to the customer The main objective of this paper is to study the pricing strategies, promotional strategies and retention strategies adopted by different retailers in Punjab and attributes they are providing to consumers while shopping. The retail attributes that considered in this paper are divided into two types: Product attributes and Store attributes. Quality, Price, Brand, Assortment of merchandise, Easy availability of products, Proper display of products and Exchange facilities are major product attributes and Ambience, Location, Convenience, In-Store promotions, Store atmosphere, Parking facility, Long working hours and Trained sales personnel are store attributes. The result of the study shows that consumers give more preference to product attributes than store attributes. This paper also demonstrate that strategies that give economic benefits to consumers like discounts, coupons, free gifts are more successf Bhardwaj, R.K. and Makkar, U.(2007) ‘Retail Revolution- Emerging Challenges and Issues’, Journal of IMS Group, Vol. 4, No 2, pp. 9-12. CII Report (2008) ‘Retail Scenario in India- Unlimited Opportunity’ http://www.ibef.org/attachdisplay.aspx?cat_id=375&art_id=4165 Dash, M and Chandy, S. (2009) ‘A study on the challenges and opportunities faced by organized retail players in Bangalore’ http://ssrn.com/abstract=1435218. Fam, K.S., Merrilees, B., Richard, J.E., Jozsa, L., Li, Y. and Krisjanous, J. (2011) ‘In-Store Marketing: a Strategic Perspective’, Asia Pacific Journal of Marketing and Logistics, Vol. 23, No 2, pp165-176. Goldman, A. (2001) ‘The transfer of retail formats into developing economies: The example of China’ Journal of retailing, Vol.  77, Issue 2, Pp 221-242. Gupta, M. (2004) ‘Brand Position of General Store From Consumer’s Perspective- A comparative Study on Departmental Store and Traditional Shop’ Proceedings of Conference on IPR , Thapar University, Patiala, March 25-26, 2004.  Halepete, J et al. (2008) ‘Wal-Mart in India: a success or failure?’ International Journal of Retail and Distribution Management, Vol. 36, No 9, pp 701-713. India Retail Report (2009) ‘The India Retail Story’ www.indiaretailing.com/india-retail-report-2009-detailed-summary.pdf Jacobs, S., Merwe, D.V., Lomard, E. and Kruger, N. (2010) ‘Exploring consumers’ preferences with regard to department and specialist food stores’, International Journal of Consumer Studies, Vol. 34, pp169-178. Kotler, P. (2006), Marketing Management, Prentice Hall of India Private Limited, New Delhi. Kearney, A.T. (2010) ‘Expanding Opportunities for Global Retailers’, Global Retail Development Index, http://www.atkearney.com. Levy, M., Grewal, D. and Koppale, P.M. (2004) ‘Emerging trends in retail pricing practice: implications for research’ Journal of retailing, Vol.  80, Issue 3, Pp xiii-xxi. Mishra, M.S. (2007) ‘The consumption pattern of Indian Consumers: choice between traditional and organized Retail’ http://ssrn.com/abstract=994238. Mittal, A. and Mittal, R. (2008) ‘Store Choice in the Emerging Indian Apparel Retail Market: An Empirical Analysis’, IBSU Scientific Journal, Vol. 2, No 2, pp21-46. Singh, H. (2007) ‘Consumer Awareness and Consumption Pattern of Food products in Haryana’, Journal of IMS group, Vol.3, No 1, pp 24-33. Sinha, P.K. and Kar, S.K. (2007) ‘An Insight into the Growth of New Retail Formats in India’, Indian Institute of Management Ahmadabad, W.P. No.2007-03-04  Sinha, P.K. and Uniyal, D.P.(2007), Managing Retailing , Oxford University Press, New Delhi. Srivastava, R.K. (2008) ‘Changing retail scene in India’, International Journal of Retail and Distribution Management, Vol. 36, No 9, pp714-721. Swar, B.N. (2007) ‘Challenges and Opportunities of Organized Retailing in India’, Journal of IMS group, Vol. 4, No 2, pp 53-61.Talwar, S.L. (2010) “Organized Retail in Northern and Western States”, Retailer Magazine, Vol. 5, No 7. Talwar, S.L. (2010) ‘Organized Retail in Northern and Western States’, Retailers Magazine, Vol. 5, No 7. https://jbrmr.com/cdn/article_file/i-13_c-100.pdf Deepika Jhamb Ravi Kiran Retail formats Attributes Retail Strategies Convenience and Shopping Goods 583109 30 0

101 https://jbrmr.com/details&cid=101 2012-06-18 Despite the large amount of theory and research on consumer purchase decision, current interest is in the cases where involvement with or importance of the product choice is low and the product is purchased frequently or repeatedly. The present paper provides a view of decision making based low involvement product where consumers are not motivated to engage in a systematic decision process rather they apply very simple, quick and effortless decision. To examine the understanding of consumer buying behaviour the marketing manager should have a thorough knowledge regarding the influence of demographic variables. This article is dedicated to exploring and examining the influence of demographic perspective on consumer decision making for low involvement product. Analyses of the results reveal significant difference between gender and purchase decision, age and purchase decision, income and purchase decision occupation and purchase decision. 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102 https://jbrmr.com/details&cid=102 2012-06-18 Psychology of consumer seeks to explain human or consumer behaviour, in two basic ways: what the consumer wants? and what the consumer needs? Consumer behaviour involves the use and disposal of products/services. For every sector, the usage of products/services is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. This paper provides detail information about the consumers' preferences for organized and unorganized retail formats of Indian retail industry. In India, retailing is one of the pillars of the economy and accounts for 13% of GDP. In this paper, an attempt made to investigate the preferences along with perception of functional benefits offered by the two formats of retailing along with demographic and personal factors. This study resulted in useful insights about better prediction of consumers' behaviour. Consumers’ purchase from more than one outlet despite some preferred store or store format. This indicates that consumers' perception of outlets and preference do not result in patronizing of retail outlets. The paper also argues that situational factors should be considered for better predictability of consumers' buying behaviour Alawi, H. (1986). Saudi Arabia: making sense of action of the consumer. Journal of Consumer Self-Service. International Marketing Review, Research, Vol. 17,   pp. 289-301.  Vol. 3 No. 1, Spring, pp. 21-38.  Sengupta, A. (2008). Emergence of modern Indian retail: an historical perspective. International Journal of Retail & Distribution Management, Vol. 36 , No. 9, pp. 689-700. Aylott, R. and Mitchell, V. (1999). An exploratory study of grocery shopping stressors.  British Food Journal, Vol. 101 No. 9, pp. 683-700. Baltas, G. and Papastathopoulou, P. (2003). Shopper characteristics, product and store choice criteria: a survey in the Greek grocery sector. International Journal of Retail and Distribution Management, Vol. 31 No. 10, pp. 498-507. Basker, E. (2005). Job creation or destruction? Labor-market effects if Wal-Mart expansion. The Review of Economics and Statistics, Vol. 87, pp. 174-83. Bawa, K. and Ghosh, A. (1999). A model of household grocery shopping behaviour. Marketing Letters, Vol. 10 No. 2, pp. 149-60.  Bergadaa, M.M. (1990). The role of time in the action of the consumer. Journal of Consumer Research, Vol. 17, pp. 289-301. Berry, L. (1979). The time buying consumer. Journal of Retailing, Vol. 55 No. 4, pp. 58-69. Broadbridge, A. and Calderwood, E. (2002). Rural grocery consumers: do their attitudes reflect their actions? International Journal of Retail and Distribution Management, Vol. 30 No. 8, pp. 394-406. Carpenter, J.M. and Moore, M. (2006). Consumer demographics, store attributes, and retail format choice in the US grocery market. International Journal of Retail and Distribution Management, Vol. 34 No. 6, pp. 434-52. Chetthamrongchai, P. and Davies, G. (2000). Segmenting the market for food consumers using attitudes to shopping and to time. British Food Journal, Vol. 102 No. 2 pp. 81-101. Darian, J.C. and Cohen, J. (1995). Segmenting by consumer time shortage. Journal of Consumer Marketing, Vol. 12 No. 1, pp. 32-44.  Enis B.M. and Paul, G.W. (1970). Store loyalty' as a basis for market segmentation. Journal of Retailing, Vol. 46 No. 3, pp. 42-56. Fox E., Montgomery, A. and Lodish, L. (2004). Consumer shopping and spending across retail formats. Journal of Business, Vol. 77 No. 2, pp. 25- 60. Joseph, M., Soundararajan, N., Gupta, M. and Sahu, S. (2008). Impact of organized retailing on the organized sector. pp. 36-42. Kenhove, P.V. and Wulf, K.D. (2000). Income and time pressure: a person-situation grocery retail typology. International Review of Retail, Distribution and Consumer Research, Vol. 10 No. 2, pp. 149-66. Knox, S. and Walker, D. (2003). Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets. Journal of Strategic Marketing, Vol. 11, pp. 271-86. McDonald, G.M. (1991). The influence of supermarket attributes on perceived customer satisfaction: an East Asian study. The International Review of Retail, Distribution and Consumer Research, Vol. 1 No. 3, April, pp. 315-27. Miranda, M.J., Ko´nya, L. and Havrila, I. (2005). Consumers satisfaction levels are not the only key to store loyalty. Marketing Intelligence and Planning, Vol. 23 No. 2, pp. 220-32. Moschis, G., Curasi, C. and Bellenger, D. (2004). Patronage motives of mature consumers in the selection of food and grocery stores. Journal of Consumer Marketing, Vol. 21 No. 2, pp. 123-33. Park, C.W., Iyer, E.S. and Smith, D.C. (1989). The effects of situational factors on in-store grocery shopping behaviour: the role of store environment and time available for shopping. Journal of Consumer Research, Vol. 15, March,               pp. 422-33. Seiders, K., Simonides, C. and Tigert, D.J. (2000). The impact of super centers on traditional food retailers in four markets. International Journal of Retail and Distribution Management, Vol. 28 Nos. 4-5, pp. 181-93. Shanon, R. and Mandhachitara, R. (2005). Private-label grocery shopping attitudes and behaviour: a cross-cultural study. Brand Management, Vol. 12 No. 6, August, pp. 461-74. Singh, S. and Powell, J. (2002). Shopping from dusk 'till dawn'. Marketing Week, 9 May. Sinha, P.K. and Banerjee, A. (2004). Store choice behaviour in an evolving market. International Journal of Retail and Distribution Management, Vol. 32 No. 10,    pp. 482-94. Smith, A. and Sparks, L. (1997). Retailing and Small Shops. The Scottish Office Central Research Unit, Edinburgh.  Smith, M.F. and Carsky, M.L. (1996). Grocery shopping behaviour: a comparison of involved and uninvolved consumers. Journal of Retailing & Consumer Services, Vol. 3 No. 2, pp. 73-80. Solgaard, H.S. and Hansen, T. (2003). A hierarchical Bayes model of choice between  supermarket formats. Journal of Retailing and  Consumer Services,  Vol. 10, pp 169-80. Taylor, R. (2003). Top of mind: Saving America's grocers. Brandweek, Vol. 44 , No.18, pp. 22-3. Sullivan, P. and Savitt, R. (1997). Store patronage and lifestyle factors: implications for rural grocery retailers. International Journal of Retail and Distribution Management, Vol. 25, No. 11, pp. 351-64. Teller, C., Kotzab, H. and Grant, D.B. (2006). The consumer direct services revolution in grocery retailing: an exploratory investigation. Managing Service Quality, Vol. 16 No. 1, pp. 78-86. Thomas, A. and Garland, R. (1993). Supermarket shopping lists: their effect on consumer expenditure. International Journal of Retail and Distribution Management, Vol. 21 No. 2, pp. 8-14. Umesh, V.N., Pettit, K.L. and Bozman, C.S. (1989). Shopping model of the time sensitive consumer. Decision Science, Vol. 20 No. 4, pp. 715-29. Westfall, R. and Boyd, H.W. Jr (1960). Marketing in India. Journal of Marketing, Vol.25 No. 2, pp. 11-17. https://jbrmr.com/cdn/article_file/i-13_c-102.pdf Vipul Jain Organized and Unorganized Retail Format Stock Carrying Unit Grey Market Patronage Behaviour Grocery Retailing 598641 52 0

103 https://jbrmr.com/details&cid=103 2012-06-18 Brand Building in general is one of the issues concerning Strategic Brand management. Retailer issues in Branding are a branch out of this. The purpose of this paper is to identify certain measures for building Retail brand especially in the organized sector, with objectives such as to identify which activity the customers most prefer in any Retail Outlet, to identify the customers level of satisfaction towards a Retail outlet through a survey, to establish the relationship between satisfaction level and existence of Play area in an organized Retail outlet and to suggest some ways and means such application of Music and fragrance in an organized retail outlet as brand building measure. This paper also discusses on specific literature study on the Retail Brand building measures. In order to study the feasibility of existence of certain parameters, an exploratory pilot study was conducted and a quantitative analysis using Chi-Square testing was also done by defining suitable Research question and Hypothesis. The results were compiled in the findings. Based on the secondary research, some specific suggestion as propounded by some eminent academicians, were also brought out in the findings. A few recommendations based on the primary research findings have also been provided Barry Berman, Joel R Evans (2007), Retail Management - A Strategic Approach, Pearson Education, New Delhi. Terilyn A. Henderson and Elizabeth A. Mihas on Building Retail Brands (2000) The McKinsey Quarterly, 2000 Number 3, pp. 110–117 Retailer issues in Branding:  AIMA Document (2008) Philip Kotler, Kevin Lane Kellar, Mithileshwar Jha & Abhraham Koshy (2007)Marketing management-A South Asian Perspective-13th edition. Rajagopal (2008) , Measuring brand performance through metrics application MEASURING BUSINESS EXCELLENCE Emerald Group Publishing Limited,   VOL. 12 NO. 1 2008, pp. 29-38,  Gopal, R. (2006). The changing paradigm in the retail sector. Spectrum http://www.kohinoorgroup.co.in/images/kbsjrnl/Vol3.Issue3_jan_apr06.pdf, accessed 14th October 2007  Kearney,A.T.(2006). The 2006 Global retail development Index. http://www.atkearney.com/main. p=5,3,1,141,1, AT Kearney, accessed 21st January 2008 Pradan,S. (2003). Retailing Management, Tata McGraw-Hill, New Delhi , pp. 60-75. Alvin C Burns, Ronald F Bush (2006) Marketing Research, Pearson Education, New Delhi  Cover story report on “Walmart Back to the Front”   in the Business world dated 20 Dec 2010, pp. 37-42  http://www.csom.umn.edu/Assets/75903.pdf http://www.chantlink.com/pdfs/Music-Sooths-the-Savage-Customer-05.pdf http://www.hardknoxlife.com/2008/10/20/five-lessons-on-brand-building-from-jim-stengel-pgs-former-chief-marketing-officer/ 2010 Annual Report of Pantaloon Retail India Limited Piyush Kumar Sinha  & Sanjay Kumar Kar  Category Management Practices in India: A special reference to Organized Retailers in Ahmedabad paper presentation for the International Conference on Research in Marketing  Jan 3-5, 2007  organized by  INDIAN INSTITUTE OF MANAGEMENT ,AHMEDABAD-380 015  INDIA.     https://jbrmr.com/cdn/article_file/i-13_c-103.pdf G. Ramesh Upaulthus Selvaraj Actual Shopping Music and Customer Satisfaction Fragrance and Customer Satisfaction Playing Area/Activity Customer Service etc 567946 41 0

104 https://jbrmr.com/details&cid=104 2012-06-18 To Market the products knowing the consumers is not the only part for the companies, Also they have to concentrate the channel members. “Consumer is king”, the statement carries profound truth in it. Today the success of any firm depends upon consumer satisfaction. To contact, to convince, to stimulate the consumers, help of retailers is most important. Retailers are considered as main source to contact all kinds of consumers irrespective of market areas like rural, urban, & semi-urban. Retailers’ perception is playing a pivotal role for gaining consumer attention. This study deals with the retailing trend and perception of retailers towards Pharma industry Aaker, David (1982), “Strategic Marketing Management”, John Willey & sons. Inc, New York. Integrated Retail Management 2005, James R.ogden & Denise T.Ogden, Biztantra Publication. Marketing Research, 2004, Naresh K.Malhotra, Pearson Education, Fourth Edition. Marketing Research, 2008, Rajendra Nargundar, The McGraw-Hill Companies,       3rd Edition. The Indian Pharmaceutical Industry retrieved from-http://exim.indiamart.com/dated 2nd Nov., 2010. https://jbrmr.com/cdn/article_file/i-13_c-104.pdf N.Sulaiman P V.Balakrishnan Convince Health Care Greater Accessibility Personalised Care Organised Pharma 565055 43 0

105 https://jbrmr.com/details&cid=105 2012-06-18 This article considers the perhaps remarkable fact that there is no regulation, nor even compulsory registration, of the hairdressing profession in the United Kingdom. Part one included a thumbnail history of its development, pausing to consider the colourful characters of fact and fiction which are part of the story. Part two examines the series of attempts at remedying the situation – up until the demise of the last effort- which failed because Parliament was more concerned on the day with banning foxhunting. It concludes that this apparently straightforward amendment of existing legislation is both necessary and long overdue Beattie, G. THE GUARDIAN, June 6 1987 Cohen, J.  DAILY MAIL, December 29 1998, p.46 Commons Sitting of 28 November 1997 Series 6 Vol. 301  Cowen, Emory L .(1982) Help is where you find it: Four informal helping groups, American Psychologist. Vol. 37(4), April 1982, pp. 385-395 HAIRDRESSERS' WEEKLY JOURNAL, 3 June 1882, p.65 HC Deb 29 July 1936 vol 315 c1526 HC Deb 28 March 1939 vol 345 cc1901-2 HC Deb 11 February 1949 vol 461 c718 HC Deb 11 February 1949 vol 461 c730 HC Deb 11 February 1949 vol 461 c731 HC Deb 11 February 1949 vol 461 c734 HC Deb 11 February 1949 vol 461 c737 HC Deb 11 February 1949 vol 461 c739 HC Deb 11 February 1949 vol 461 c740 HC Deb 11 February 1949 vol 461 c743 HC Deb 01 April 1958 vol 585 c137W. And see a similar exchange at HC Deb 26 June 1958 vol HC Deb 19 February 1959 vol 600 cc530 HC Deb 06 February 1964 vol 688 c1355  HC Deb 28 February 1964 vol 690 c873 HC Deb 26 June 1964 vol 697 cc839-44 HC Deb 26 June 1964 vol 697 cc839-41 HC Deb 26 June 1964 vol 697 cc842-43 HC Deb 24 January 1978 vol 942 cc1187-89 HC Deb 24 January 1978 vol 942 c1194 HC Deb 24 February 1978 vol 944 c1958 HC Deb 19 June 1978 vol 952 cc6-7 HC Deb 17 December 1979 vol 976 c8 HC Deb 04 February 1980 vol 978 c4 HC Deb 28 May 1982 vol 24 cc1224-6 HC Deb 24 June 1985 vol 81 c275W HC Deb 07 July 1997 vol 297 cc629-32 HC Deb 28 November 1997 vol 301 c1272 HL Deb 09 July 1930 vol 78 cc355-64, 359 HL Deb 30 October 1936 vol 102 c487 HL Deb 02 July 1937 vol 105 c1039 HL Deb 23 March 1938 vol 108 c 374 HL Deb 23 March 1938 vol 108 c 375 HL Deb 23 March 1938 vol 108 c 376 HL Deb 23 March 1938 vol 108 c 378 HL Deb 23 March 1938 vol 108 c 381 HL Deb 23 March 1938 vol 108 c 379 HL Deb 23 March 1938 vol 108 c 380 590 c40W HL Deb 20 July 1964 vol 260 cc521 Low Pay Commission Report 2005  ONS Business Monitor PA1003 Representation of the People Act 1867, s. 51. Shorter Oxford English Dictionary, 6th ed. 2007 Watson, F. (1986, December 28) : The Death of George V , History Today 28.   http://www.cocaine.org/misc/george-v.html  Which? April 1993, p.27 Your Hair in Their Hands Yellow Pages Business Database, now administered by Experian, (January 2006) http://business.timesonline.co.uk/tol/business/industry_sectors/leisure/article5014558.ece http://www.hji.co.uk/blogs/business/2008/09/hairdresser-chair-rental-and-t.html The figures are drawn from HABIA. See: http://www.habia.org/index.php?page=0,0,0,1&action=faq&status=show&id=617  http://www.parliament.uk/about/how/laws/private_members.cfm https://jbrmr.com/cdn/article_file/i-13_c-105.pdf Peter Shears Hairdressing regulation personal professional services 633232 40 0

106 https://jbrmr.com/details&cid=106 2012-06-18 A difficult task before any company is to overcome stiff competition it faces. As companies are in the constant struggle to stop defection of customers to the enemy plank; creating balanced portfolios of growth opportunities are called for shaping the future of a company. Authors opine that companies need to look for newer means of value creation without carrying much baggage from the past. Important components of growth engine would be: to separate screening and development processes, to reduce the level of uncertainty and to encourage employees for disruptive ideas. Without mindless borrowing of core assets, companies should be open to new ideas by stripping empirical reality of creative destruction through flap reduction. They should induce passion amongst people and be prepared to fail. An understanding of consumer unconscious mind to read the real reason for buying would open the flood gate for profit and would shift the marketing paradigm. Or else, perhaps, the name of the company would be found in the history book Anthony Scott D. Johnson Mark W. and Senfield Joseph V. (2008), Institutionalizing Innovation, MIT Sloan Management Review, Winter Birkinshaw Julian (2008), Innovate or die, Indian Management, Vol.47, Issue-1, 51-55  Clayton, M; Christenson and Michael E. Raynor (2008), Institutionalizing Innovation, MIT Sloan Management Review, Winter Dunaway Cammie (2006), On interview to John E. Foresynth, Nicole Galante , The Mc Kinsey Quarterly, November 3, 42-53 Fleming John (2007), Confronting Proliferation (with conversation with David Court, Thomas D. French and Trond Riiber Knudson), Indian Management, Oct., Vol. 46, Issue-10, 53-60 Govind Rajan V. (2005), Ten rules for strategic innovators: From Idea to execution, Harvard Business Press, Boston Harris, Michael C. (2003), Value Leadership, Prentice-Hall of India Pvt. Ltd., New Delhi-110001 Lomesh, S. (1997), Value Management, Sterling Publishers Pvt. Ltd., New Delhi-110016 Mark Gottfredson, Steve S Chaubert and Hernan Saenz (2008), The new leader’s guide to diagnosing business, Harvard Business Review, Feb. Myers Alex (2007), Confronting Proliferation (with conversation with David Court, Thomas D. French and Trond Riiber Knudson), Indian Management, Oct., Vol. 46, Issue-10, 53-60 Pardy Keith (2007), Confronting Proliferation (with conversation with David Court, Thomas D. French and Trond Riiber Knudson), Indian Management, Oct., Vol. 46, Issue-10, 53-60 https://jbrmr.com/cdn/article_file/i-13_c-106.pdf Prafulla Kumar Das Innovation networked information disruptive ideas value driver creative destruction genesis of new age 573733 35 0

107 https://jbrmr.com/details&cid=107 2012-06-18 Poetry and drama, for a long time now, have been utilizing a celebrated phenomenon of ‘willing suspension of disbelief’ to make a setting for awestruck poetry and rapt drama performances. There is an element of believability in the thread of imagination that runs through fantasy, poetry, drama and the human wish to seek and revel in pleasure. This thread is tied around human ability to suspend disbelief to accept the fancies. This article explores the literature on the phenomenon and further proposes a link of the same with a well known marketing phenomenon - impulse buying. The article is structured in three sections- first section deals with a discussion on origin of the phenomenon. Second section deals with epistemology of the phenomenon and identifies a conceptual convergence of the thoughts on the process of suspended disbelief and third section explores the possibility of ‘willing suspension of disbelief’ as a powerful motivator to the act of impulse buying. The article concludes with implications and future research directions Ben-Zeev, Aharon & Goussinsky, Ruhama (2008). In the name of love: romantic ideology and its victims: Oxford University Press. Bayley & Nancarrow (1998). Impulse purchasing: a qualitative exploration of the phenomenon. Qualitative Market Research 1 (2).  Coleridge, S.T. & Coleridge, H.T (1848). Biographia Literaria. William Pickering. Original from Oxford University Digitized 18 Jun 2007. Dittmar, H. & Halliwell, E. (2008). Consumer culture, identity and well-being: the search for the "good life" and the "body perfect". Routledge.  Ellman Richard and Charles Feidelson (1965). The Modern Tradition, Backgrounds of Modern Literature. New York, Oxford University Press.  Encyclopædia Britannica Online. Retrieved May 17, 2009. Retrieved from Encyclopædia Britannica Online: http://www.britannica.com/EBchecked/topic/7484/aesthetics  Ferri, Anthony J. (2007). Willing suspension of disbelief: poetic faith in film.  Lexington Books. Frede & Striker (1996). Rationality in Greek thought. Oxford University Press. Holland, Norman. H. (2002). The willing suspension of disbelief: A neuro-psychoanalytic view, presented at 19th International literature and psychology conference. Hunter, M. Image quality issues. Retrieved May20, 2009, retrieved from www.markhunter.com/ writings/ articles/image_quality_issues.asp Kawin, Bruce F. (1992). How movies work. University of California Press.   Kollat, David T. and Willet, Ronal P.  (1967). Customer Impulse Purchasing Behavior. Journal of Marketing Research, 4.  Mateas, M (2001). A neo Aristotelian theory of Interactive Drama. Retrieved April 15, 2009,  from www.soe.ucsc.edu/~michaelm/publications/mateas-aaai-symp-aiie-2000.pdf.   Michael (2004). Poetry of the Romantic Period: Coleridge and Keats. Blackwell reference online. Millburn, D. Willed suspension of belief. Retrieved on March 11, 2009, from www.texaschapbookpress.com/ megallanslog.htm. Naikar, Basavraj S. (2002). Indian response to Shakespeare. Atlantic publishers & Distributors.  Rader, Melvin Miller (1967). Wordsworth: a philosophical approach. Clarendon P. Safire, William (2007, October 7). Suspension of Disbelief, New York Times. Sigmund, Freud. (1961). Beyond the Pleasure Principle. New York. W. W. Norton.  Silvera, David H., Lavack, Anne M., & Kropp Fredric (2008).  Impulse buying: the role of affect, social influence, and subjective wellbeing. Journal of Consumer Marketing. 25 (1). Sneath, J., Lacey, R. & Kennett- Hensel, P.(2009). Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying. Marketing Letters. Stern, H. (1962). The significance of impulse buying today. Journal of Marketing. 26(1). Tolkien, J. R. R. (1997). On Fairy-Stories in Tolkien (ed.) The Monsters and the Critics and Other Essays. Harper Collins. https://jbrmr.com/cdn/article_file/i-13_c-107.pdf Supriya M. Kalla Ashok Pratap Arora Willing suspension disbelief impulse impulse buying 568818 41 0