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Marketing Culture and Marketing Effectiveness: A Reflection in the Ugandan Telecommunication Industry Authors: Dr. Musiime Andrew; Dr. Palto Ranjan Datta Published: 29 Feb 2012 Article URL: https://jbrmr.com/details&cid=78 References: Anderson, P.F (1982),”Marketing, strategic planning, and the theory of the firm” Journal of marketing vol.46, spring, pp 15 – 26. Birgit, L., Bryan, Robert, D.W (2002) “The effects of organizational culture and market orientation on the effectiveness of strategic alliances”, Journal of services marketing, vol.16, No. 3, pp 207-222 Butterfield, D.W, Deal, KR. And Kubursi, A, A (1998) “measuring the returns to tourism advertising “Journal of travel research, WL37, April, pp.12 -20 Day, G.S. (1994) “The capabilities of market – driven organizations’’ Journal of marketing, vol, 58 October, pp-37 -52 Deshpande, R. and Webster, F. E Jr (1989) “organizational culture and marketing: Defining the research agenda. 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Ghana's Highly Indebted Poor Country Initiative and External Debt Sustainability Authors: Duke Darko Published: 29 Feb 2012 Article URL: https://jbrmr.com/details&cid=79 References: Abiad, A., and Baig, T., 2005, Underlying Factors Driving Fiscal effort in Emerging Market Economies, IMF Working Paper, WP/05/106, June.  Addison, T., 2001, “Do Donors Matter for Institutional Reform in Africa?” World Development, Volume 29, Issue 11, November, pp. 1787-1802 Allen, T., and Weinhold, D., 2000, “Dropping the Debt for the New Millennium: Is it Such a Good Idea?” Journal of International Development, Volume 12, pp.857-875.  Baffoe-Bonnie, J., 2004, “Dynamic Modelling of Fiscal and Exchange Rates Policy Effects in a Developing Country: A Non-Structural Approach”, Journal of Economic Studies, February, Vol. 31, Issue 1, pp.57-75. Baliamoune, M.N., 2004, On the Measurement of Human Well Being: Fuzzy Set Theory and Sen’s Capability Approach. 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