Development of multi-channel marketing strategies for developing markets for low-cost consumer product goods
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This study has examined the development of multi-channel marketing strategies and solutions that are intended for emerging or developing markets. The specific focus of the research has been on these multi-channel marketing strategies in support of low-cost consumer product goods or CPGs meant for developing economies. Consequently, the research objectives of this research study were to determine the optimum approach to multi-channel marketing strategies for CPG firms entering developing markets. Additionally, the study also worked to analyze the effect of multi-channel marketing solutions and they might affect the composition of the supporting distribution channel for CPGs in developing markets. The illustrative market that has been relied upon for this study is Jordan. Jordan is a developing economy in the Middle East that has significant room for positive growth both economically as well as socio-culturally because of its location next to major areas of conflict. For Jordan, the expectation is that the multi-channel marketing strategy for a CPG retailer entering the market is going to focus on on-ground, traditional marketing channels with an emphasis on print and television while online marketing channels will be included but not yet fully developed.
Article History
How to Cite
Fayad, F. S. A.. (2020). Development of multi-channel marketing strategies for developing markets for low-cost consumer product goods. Journal of Business and Retail Management Research, Volume 14 Issue 02.
Citation Context
APA
Fayad, F. S. A.. (2020). Development of multi-channel marketing strategies for developing markets for low-cost consumer product goods. Journal of Business and Retail Management Research, Volume 14 Issue 02.
MLA
Fayad, Fadye Saud Al. "Development of multi-channel marketing strategies for developing markets for low-cost consumer product goods." Journal of Business and Retail Management Research, Volume 14 Issue 02, 2020.
Chicago
Fadye Saud Al Fayad. "Development of multi-channel marketing strategies for developing markets for low-cost consumer product goods." Journal of Business and Retail Management Research Volume 14 Issue 02 (28 Apr 2020).
Harvard
Fayad, F. S. A. (2020) Development of multi-channel marketing strategies for developing markets for low-cost consumer product goods. Journal of Business and Retail Management Research, Volume 14 Issue 02
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