Research Article
Volume 13 Issue 04
Young Indonesian Muslim women consumer behavior toward modest sportswear
Article Metrics Report
Views, downloads, citations, engagementCited by
Current citation count
Abstract
Research summary
Women modest sportswear has stepped up the industry of the modest fashion. The emerging economy, combined with the most significant Muslim population, has become the main attraction of Indonesia as a market for this particular fashion style. The purpose of this study is to determine motivating factors which affect the behavior of Indonesian Muslim women in buying modest sportswear by employing The Theory of Planned Behavior (TPB). Expectation, perception, the subjective norm, perceived behavioral control and consume’s attitude toward modest apparel during sport, and purchase intention are the factors to be examined. By employing a Partial Least Squares Structural Equation Modelling (PLS-SEM), the analysis proclaimed that the effects of expectation, perception and the subjective norm on consumer’s attitude toward modest apparel during sport are confirmed. The result given by perceived behavioral control on purchase intention is higher than the subjective norm. The subjective norm is also being confirmed to affect perceived behavioral control. Further managerial implications are discussed.
Editorial Process
Article History
Published
03 Jul 2019
How to Cite
Leonnard, Sjahrifa, C., Fathia, C. A., & Daniya. (2019). Young Indonesian Muslim women consumer behavior toward modest sportswear. Journal of Business and Retail Management Research, Volume 13 Issue 04.
Citation Context
Archive cited by
No internal citing article yet
Reference depth
56 sources listed
DOI record
DOI not listed
Citation signal
6 recorded citations
APA
Leonnard, Sjahrifa, C., Fathia, C. A., & Daniya. (2019). Young Indonesian Muslim women consumer behavior toward modest sportswear. Journal of Business and Retail Management Research, Volume 13 Issue 04.
MLA
Leonnard, et al.. "Young Indonesian Muslim women consumer behavior toward modest sportswear." Journal of Business and Retail Management Research, Volume 13 Issue 04, 2019.
Chicago
Leonnard, Cut Sjahrifa, Citra Anggia Fathia, and Daniya. "Young Indonesian Muslim women consumer behavior toward modest sportswear." Journal of Business and Retail Management Research Volume 13 Issue 04 (03 Jul 2019).
Harvard
Leonnard, Sjahrifa, C., Fathia, C. A., & Daniya (2019) Young Indonesian Muslim women consumer behavior toward modest sportswear. Journal of Business and Retail Management Research, Volume 13 Issue 04
References
- Ahmed, S. (2017) Nike’s Pro Hijab: a great leap into modest sportswear, but they are not the first [Online]. Available at: https://www.theguardian.com/sport/blog/2017/mar/08/nike-performance-hijab-female-muslim-athletes (Accessed: 31 May 2018).
- Ajzen, I. (1991) ‘The theory of planned behavior’, Organizational behavior and human decision processes, 50(2), pp. 179-211.
- Ajzen, I. (2002) ‘Perceived behavioral control, self‐efficacy, locus of control, and the theory of planned behavior 1’, Journal of applied social psychology, 32(4), pp. 665-683.
- Bong Ko, S. and Jin, B. (2017) ‘Predictors of purchase intention toward green apparel products: A cross-cultural investigation in the USA and China’, Journal of Fashion Marketing and Management: An International Journal, 21(1), pp. 70-87.
- Briliana, V. and Mursito, N. (2017) ‘Exploring antecedents and consequences of Indonesian Muslim youths’ attitude toward halal cosmetic products: A case study in Jakarta’, Asia Pacific Management Review, 22(4), pp. 176-184.
- Chui, C. T. B., Nik, N. S. and Azman, N. F. (2017) ‘Making sense of fashion involvement among Malaysian Gen Y and its implications’, Journal of Emerging Economies & Islamic Research, 5.
- CIA. (2016) The World Fact Book [Online]. Available at: https://www.cia.gov/library/publications/the-world-factbook/geos/id.html (Accessed: 31 May 2018).
- Damayanti, I. and Rahayu, N. I. (2017) ‘The effect of Muslim women’s sportswear (Jilbab) to dehydration level and thermoregulation after exercise’. IOP Conference Series: Materials Science and Engineering, 180(1), pp. 012204.
- Diallo, M. F. and Seck, A. M. (2018) ‘How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context’, Journal of Business Research, 86, pp. 311-320.
- Dunlap, K. (1928) ‘The development and function of clothing’, The Journal of General Psychology, 1(1), pp. 64-78.
- Eid, R. and El-Gohary, H. (2015) ‘The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction’, Tourism Management, 46, pp. 477-488.
- El-Gohary, H. (2016) ‘Halal tourism, is it really halal?’, Tourism Management Perspectives, 19, pp. 124-130.
- Erdil, T. S. (2015) ‘Effects of customer brand perceptions on store image and purchase intention: An application in apparel clothing’, Procedia-Social and Behavioral Sciences, 207, pp. 196-205.
- Fernandes, C. (2013) ‘Analysis of counterfeit fashion purchase behavior in UAE’, Journal of Fashion Marketing and Management: An International Journal, 17(1), pp. 85-97.
- Gronross, C. (1990) Strategic management and marketing in the service sector, Research Reports No. B, Swedish School of Economics and Business Administration, Helsinki.
- Han, T. I. and Chung, J. E. (2014) ‘Korean consumers’ motivations and perceived risks toward the purchase of organic cotton apparel’, Clothing and Textiles Research Journal, 32(4), pp. 235-250.
- Hassim, N. (2014) ‘A comparative analysis on hijab wearing in Malaysian Muslimah magazines’, Journal South East Asia Rese. Center Comm. and Humanities, 6, pp. 79-96.
- Hassim, N. (2017) ‘Glocalizing’ the hijab: A Malaysian perspective’. SHS Web of Conferences, 33, pp. 00016.
- Hosie, R. (2018) Marks & Spencer’s modest clothing for women faces heavy criticism [Online]. Available at: https://www.independent.co.uk/life-style/fashion/marks-spencer-modest-clothing-range-women-shaming-feminism-name-a8147576.html (Accessed: 31 May 2018).
- Hsu, Y. and Hsu, W. J. (2017) ‘The impact of crossover clothing brand on consumer purchase intention’, International Review of Management and Business Research, 6(1), pp. 105.
- Hussain, I., Rahman, S. U., Zaheer, A. and Saleem, S. (2016) ‘Integrating factors influencing consumers’ halal products purchase: Application of theory of reasoned action’, Journal of international food & agribusiness marketing, 28(1), pp. 35-58.
- Jain, S., Khan, M. N. and Mishra, S. (2017) ‘Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior’, Journal of Asia Business Studies, 11(1), pp. 4-21.
- Jain, S. and Khan, M.N. (2017) ‘Measuring the impact of beliefs on luxury buying behavior in an emerging market: Empirical evidence from India’, Journal of Fashion Marketing and Management: An International Journal, 21(3), pp. 341-360.
- Jackson, K.E. and Monk-Turner, E. (2015) ‘The meaning of hijab: Voices of Muslim women in Egypt and Yemen’, Journal of International Women's Studies, 16(2), pp. 30-48.
- Kamal, A. and Fayyaz, W. (2016) ‘Conditions of wearing hijab and other forms of dress: a comparative study’, Pakistan Journal of Women's Studies, 23(2).
- Khalek, A. A. (2014) ‘Young consumers’ attitude toward halal food outlets and JAKIM's halal certification in Malaysia’, Procedia-Social and Behavioral Sciences, 121, pp. 26-34.
- Kim, H. and Karpova, E. (2010) ‘Consumer attitudes toward fashion counterfeits: Application of the theory of planned behavior’, Clothing and Textiles research journal, 28(2), pp. 79-94.
- Lada, S., Harvey Tanakinjal, G. and Amin, H. (2009) ‘Predicting intention to choose halal products using theory of reasoned action’, International Journal of Islamic and Middle Eastern Finance and Management, 2(1), pp. 66-76.
- Lee, Y., Kim, S., Seock, Y. K. and Cho, Y. (2009) ‘Tourists’ attitudes toward textiles and apparel-related cultural products: A cross-cultural marketing study’, Tourism Management, 30(5), pp. 724-732.
- Lee, C. K., Lee, Y. C., Chuang, Y. S. and Wu, W. L. (2014) ‘The effect of electronic word-of-mouth, customer expectations, and emotions on intention to take low cost airlines’, Advanced Approaches to Intelligent Information and Database Systems, pp. 69-75.
- Leonnard, L., Daryanto, H. K., Sukandar, D. and Yusuf, E. Z. (2015) ‘The loyalty model of private university student’, International Research Journal of Business Studies, 7(1).
- Leonnard, L. (2017) ‘Measuring grocery stores service quality in Indonesia: a retail service quality scale approach’, Studies and Scientific Researches. Economics Edition, 26.
- Leonnard (2018) ‘The performance of servqual to measure service quality in private university’, Journal on Efficiency and Responsibility in Education and Science, 11(1), pp. 16-21.
- Leonnard, L. and Susilowati, E. (2018) ‘Electronic word of mouth (E-WoM) of transportation application consumers in Indonesia: Which factors that are matter’, Esensi: Jurnal Bisnis dan Manajemen, 8(1).
- Leonnard, S.E. (2018) ‘Perceived service quality, perceived value for money, satisfaction and repurchase intention: an evaluation on private university services’, International Journal of Commerce and Finance, 4(1), pp. 40-51.
- Leonnard and Susanti, Y. F. (2019) ‘The advocacy model of Indonesian Chinese students, The affluent market’, International journal of instruction, 12(1).
- Maslow, A. H. (1943) ‘A theory of human motivation’, Psychological review, 50(4), pp. 370.
- Maslow, A. H. (1987) Motivation and personality (Revised by R. Frager, J. Fadiman, C. McReynolds & R. Cox). NY: Harper & Row.
- Mokhlis, S. (2009) ‘Relevancy and measurement of religiosity in consumer behavior research’, International Business Research, 2(3), pp. 75.
- Nam, C., Dong, H. and Lee, Y. A. (2017) ‘Factors influencing consumers’ purchase intention of green sportswear’, Fashion and Textiles, 4(1), pp. 2.
- Oxford dictionaries. (2017) Definition of modest in English [Online]. Available at:
- https://en.oxforddictionaries.com/definition/modest (Accessed: 18 May 2018).
- Parasuraman, A., Zeithaml, V. A. and Berry, L. L. (1985) ‘A conceptual model of service quality and its implications for future research’, The Journal of Marketing, pp. 41-50.
- Phau, I., Teah, M. and Chuah, J. (2015) ‘Consumer attitudes toward luxury fashion apparel made in sweatshops’, Journal of Fashion Marketing and Management, 19(2), pp. 169-187.
- Said, M., Hassan, F., Musa, R. and Rahman, N. A. (2014) ‘Assessing consumers’ perception, knowledge and religiosity on Malaysia’s halal food products, Procedia-Social and Behavioral Sciences, 130, pp. 120-128.
- Salim, Z., and Ernawati. (2015) Apparel commodity information (Info komoditi pakaian jadi) [Online]. Available at: bppp.kemendag.go.id/media_content/.../Isi-BRIK_Pakaian_Jadi.pdf (Accessed: 18 May 2018).
- Sasser, W. E., Olsen, R. P. and Wyckoff, D. D. (1978) Management of service operations: Text, cases, and readings. Allyn & Bacon.
- Shah Alam, S., Mohd, R. and Hisham, B. (2011) ‘Is religiosity an important determinant on Muslim consumer behavior in Malaysia?’ Journal of Islamic Marketing, 2(1), pp. 83-96.
- Thomson Reuters in Collaboration with DinarStandard. (2017) State of the global Islamic economy report 2016/2017) [Online]. Available at:
- https://ceif.iba.edu.pk/pdf/ThomsonReuters stateoftheGlobalIslamicEconomyReport201617.pdf (Accessed: 18 May 2018).
- Ting, M. S., Goh, Y. N. and Isa, S. M. (2016) ‘Determining consumer purchase intentions toward counterfeit luxury goods in Malaysia’, Asia Pacific Management Review, 21(4), pp. 219-230.
- Tseng, S. C. and Hung, S. W. (2013) ‘A framework identifying the gaps between customers’ expectations and their perceptions in green products, Journal of Cleaner Production, 59, pp. 174-184.
- Xu, Y., Chen, Y., Burman, R. and Zhao, H. (2014) ‘Second-hand clothing consumption: a cross-cultural comparison between American and Chinese young consumers’, International Journal of Consumer Studies, 38(6), pp. 670-677.
- Yamin, S. and Kurniawan, H. (2011) A new generation of research data processing with Partial Least Square Path Modeling: Applications with XLSTAT Software, SmartPLS, and Visual PLS (Generasi Baru Mengolah Data Penelitian dengan Partial Least Square Path Modeling: Aplikasi dengan Software XLSTAT, SmartPLS, dan Visual PLS). Jakarta: Salemba Infotek.
- Yazid, M. G. (2016) Designing a modest sportswear to provide comfort in daily sports activities for Muslim women wearing hijab [Online]. Available at: https://core.ac.uk/download/pdf/145798030.pdf (Accessed: 18 May 2018).
- Zeithaml, V. A. (1988) ‘Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence’, The Journal of marketing, pp. 2-22.