Integrated Analysis of Retail Trade Areas: (2) Empirical Validation

H du Toit; C E Cloete

Article Details

Research Article Volume 13 Issue 02

Integrated Analysis of Retail Trade Areas: (2) Empirical Validation

H Du Toit • C E Cloete

Published: 07 Dec 2018 Issue:Volume 13 Issue 02 Dec 2018 Author details below

H du Toit

Department of Construction Economics University of Pretoria, South Africa

C E Cloete

Department of Construction Economics University of Pretoria, South Africa

Market analysis retail trade areas central place theory market saturation retail demand potential.

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Abstract

Research summary

An integrated analysis of retail trade areas was proposed in Part I of two papers on the analysis of trade areas. The proposed analysis incorporated four techniques, namely the Multi-Criteria Saturation Index (MCSI), Retail Diversification Index (RDI), Demand Density Analysis (DDA) and Growth Matrix (GM). Improvements to the analogue method are also proposed, including economic indicators to account for the time value of money.
In Part II the validity of the proposed integrated analysis is tested, based on a comparison of actual versus forecast shopping centre sales data for twelve shopping centres in South Africa. A negligible difference was observed between actual and forecast sales.

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Article History

Published 07 Dec 2018

How to Cite

Toit, H. D. & Cloete, C. E.. (2018). Integrated Analysis of Retail Trade Areas: (2) Empirical Validation. Journal of Business and Retail Management Research, Volume 13 Issue 02.

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APA

Toit, H. D. & Cloete, C. E.. (2018). Integrated Analysis of Retail Trade Areas: (2) Empirical Validation. Journal of Business and Retail Management Research, Volume 13 Issue 02.

MLA

Toit, H Du, and C E Cloete. "Integrated Analysis of Retail Trade Areas: (2) Empirical Validation." Journal of Business and Retail Management Research, Volume 13 Issue 02, 2018.

Chicago

H Du Toit and C E Cloete. "Integrated Analysis of Retail Trade Areas: (2) Empirical Validation." Journal of Business and Retail Management Research Volume 13 Issue 02 (07 Dec 2018).

Harvard

Toit, H. D. & Cloete, C. E. (2018) Integrated Analysis of Retail Trade Areas: (2) Empirical Validation. Journal of Business and Retail Management Research, Volume 13 Issue 02

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