The influence of educational e-services, advising support, available information, and knowledge acquired on customer satisfaction:The Egyptian private higher education

Hend Abd El Halim; Rasha Abd El Aziz

Article Details

Research Article Volume 11 Issue 4

The influence of educational e-services, advising support, available information, and knowledge acquired on customer satisfaction:The Egyptian private higher education

Hend Abd El Halim • Rasha Abd El Aziz

Published: 22 Jul 2017 Issue:Volume 11 Issue 4 Jul 2017 Author details below

Hend Abd El Halim

College of Management and Technology Arab Academy for Science and Technology and Maritime Transport, Alexandria

Rasha Abd El Aziz

College of Management and Technology Arab Academy for Science and Technology and Maritime Transport, Alexandria

e-services retail customer satisfaction private higher education

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Abstract

Research summary

Egypt is one of the significant nations in the district, particularly with its high populace. Although, the Egyptian Higher Education (HE) is the largest in the MENA region, and despite the clear investments in ICT, it still faces serious challenges chief amongst these is students’ satisfaction. Recognizing that universities compete to attract and satisfy students; the main aim of this paper is to investigate the main factors that affect students’ satisfaction in HE in Egypt.

The study focuses on factors like Educational E-Services, Advising Support, Available Information, and Knowledge Acquired. 400 Egyptian HE students at private universities were randomly selected and surveyed using a self-administered structured questionnaire on a 5-point Likert scale, where 133 valid questionnaires were returned. Data collected was coded and statistically analysed using SPSS.

When data was tested using chi-square and correlations, significant differences were proven, enabling researchers to reject the null hypotheses. When results were brought together, Educational E-Services, Advising Support, Available Information, and Knowledge Acquired were found to have a significant impact on the Egyptian customer satisfaction at HE. However, the Advising Support is the most influential factor among all variables. Therefore, it requires special attention of decision makers and academics; especially in the Egyptian context, where HE is highly effective with such high population.

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Article History

Published 22 Jul 2017

How to Cite

Halim, H. A. E. & Aziz, R. A. E.. (2017). The influence of educational e-services, advising support, available information, and knowledge acquired on customer satisfaction:The Egyptian private higher education. Journal of Business and Retail Management Research, Volume 11 Issue 4.

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APA

Halim, H. A. E. & Aziz, R. A. E.. (2017). The influence of educational e-services, advising support, available information, and knowledge acquired on customer satisfaction:The Egyptian private higher education. Journal of Business and Retail Management Research, Volume 11 Issue 4.

MLA

Halim, Hend Abd El, and Rasha Abd El Aziz. "The influence of educational e-services, advising support, available information, and knowledge acquired on customer satisfaction:The Egyptian private higher education." Journal of Business and Retail Management Research, Volume 11 Issue 4, 2017.

Chicago

Hend Abd El Halim and Rasha Abd El Aziz. "The influence of educational e-services, advising support, available information, and knowledge acquired on customer satisfaction:The Egyptian private higher education." Journal of Business and Retail Management Research Volume 11 Issue 4 (22 Jul 2017).

Harvard

Halim, H. A. E. & Aziz, R. A. E. (2017) The influence of educational e-services, advising support, available information, and knowledge acquired on customer satisfaction:The Egyptian private higher education. Journal of Business and Retail Management Research, Volume 11 Issue 4

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