A study of consumer purchase behavior in organized retail outlets.
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In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern in various store formats and store preference on the basis of product availability, spending pattern, consumers preferred store, sales man services, and store layout. Researchers observed that the customers prefer retail outlets because of price discount, followed by variety of products in the store and convenience to the customer.. Researchers have also observed that departmental stores are most popular amongst consumers. Customers purchase behavior varies with price and availability of products and customers spending pattern shrinks due to poor quality of products.
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How to Cite
B.v.sangvikar & Katole, H. J.. (2013). A study of consumer purchase behavior in organized retail outlets.. Journal of Business and Retail Management Research, Volume 07 Issue 1.
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APA
B.v.sangvikar & Katole, H. J.. (2013). A study of consumer purchase behavior in organized retail outlets.. Journal of Business and Retail Management Research, Volume 07 Issue 1.
MLA
B.v.sangvikar, and Hemant J. Katole. "A study of consumer purchase behavior in organized retail outlets.." Journal of Business and Retail Management Research, Volume 07 Issue 1, 2013.
Chicago
B.v.sangvikar and Hemant J. Katole. "A study of consumer purchase behavior in organized retail outlets.." Journal of Business and Retail Management Research Volume 07 Issue 1 (18 Jul 2013).
Harvard
B.v.sangvikar & Katole, H. J. (2013) A study of consumer purchase behavior in organized retail outlets.. Journal of Business and Retail Management Research, Volume 07 Issue 1
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