Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Wellington José da Silva

Faculdade de Economia, Administraçao, Contabilidade e Atuaria, Universidade de Sao Paulo, Sao Paulo, Brazil

1 published articles 980214 views 141 downloads

Published Articles

From digital to loyalty: Unpacking the customer experience in Brazilian FMCG digitally native vertical brands

JBRMR , Volume 19 Issue 02 , 11 May 2025