JBRMR
Online ISSN 2056-6271 ICO Registration Number: ZA522255
Accepting submissions
Payments Sign In Register
Browse Current Issue Authors Submission Guide Submit Article

Author Profile

Author Archive

Syed Hassan Raza

School of Multimedia Technology and Communication Universiti Utara, Sintok, Kedah

1 published articles 616901 views 111 downloads
Profile

Published Articles

Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm

JBRMR , Volume 12 Issue 2 , 19 Jan 2018

Read Article PDF