JBRMR
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Soo Cheong (Shawn) Jang, PhD

Department of Hospitality and Tourism Management, Purdue University Department of Hospitality and Tourism Management, Purdue University

1 published articles 628619 views 117 downloads
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Published Articles

A Conceptual Model of Brand Extensions in the Hospitality Industry

JBRMR , Volume 02 Issue 2 , 28 Feb 2012

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