Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Sanjay Bhāle

Indira Institute of Management, Savitribai Phule Pune University (SPPU), India

1 published articles 582783 views 167 downloads

Published Articles

An empirical investigation of gist helpfulness in online reviews

JBRMR , Volume 13 Issue 02 , 07 Dec 2018