Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Rusnifaezah Musa

School of Business Management, College of Business (SBMCOB) Universiti Utara Malaysia, Sintok, Kedah, Malaysia

1 published articles 574243 views 135 downloads

Published Articles

The determinants of goal realization and the significant role of self-efficacy in the Malaysian franchise industry

JBRMR , Volume 13 Issue 02 , 07 Dec 2018