Author Archive
Nidhin VC
Published Articles
Measuring the impact of assortment change in retail stores using the synthetic control method
JBRMR , Volume 18 Issue 02 , 07 May 2024
How Anheuser-Busch InBev is tackling the top challenges of Category Management for modern offline retail channel
JBRMR , Volume 16 Issue 02 , 01 May 2022