Author Archive
Naili Farida
Published Articles
Impact of customer trust toward loyalty: the mediating role of perceived usefulness and satisfaction
JBRMR , Volume 13 Issue 02 , 07 Dec 2018
A study on brand commitment and brand trust towards brand loyalty of branded laptop in Indonesia
JBRMR , Volume 12 Issue 3 , 20 Apr 2018
E-WOM attractiveness, e-brand community trust, e-brand community experience and brand loyalty: a study on XIAOMI electronic brand community in Indonesia
JBRMR , Volume 12 Issue 3 , 20 Apr 2018