Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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M.Vasudevan

Institute of Management Christ University, Bangalore, India Research & Development Centre Bharathiar University, Coimbatore

1 published articles 38641172 views 79 downloads

Published Articles

Brand awareness of 'generation y' customers towards doughnut retail outlets in India

JBRMR , Volume 11 Issue 4 , 22 Jul 2017