Author Archive
Heba El Mehelmi
Published Articles
Customer brand engagement impact on brand satisfaction, loyalty, and trust in the online context. Egyptian Banking Sector
JBRMR , Volume 14 Issue 03 , 23 Jul 2020
Investigating the usage of social customer relationship management (SCRM) and its impact on firm performance in the mobile telecommunication services: Egypt case
JBRMR , Volume 13 Issue 03 , 01 Apr 2019