Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

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Heba Abdel Wahab

Department of Business Administration, Faculty of commerce and business administration, Future University in Egypt, Cairo, Egypt

1 published articles 137098 views 403 downloads

Published Articles

From memory to loyalty: The role of nostalgia in fostering Brand Trust, attachment and love

JBRMR , Volume 20 Issue 01 , 21 Oct 2025