JBRMR
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Hassan Abu Bakar

School of Multimedia Technology and Communication Universiti Utara, Sintok, Kedah

1 published articles 616894 views 111 downloads
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Published Articles

Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm

JBRMR , Volume 12 Issue 2 , 19 Jan 2018

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