Journal of Business and Retail Management Research

Published by Centre for Business & Economic Research

Browse Current Issue Authors Submission Guide Submit Article

Author Profile

Author Archive

Alastair M. Morrison, PhD

Hospitality and Tourism Management, College of Consumer and Family Sciences, Purdue University

1 published articles 628619 views 117 downloads

Published Articles

A Conceptual Model of Brand Extensions in the Hospitality Industry

JBRMR , Volume 02 Issue 2 , 28 Feb 2012