{
    "journal": {
        "title": "Journal of Business and Retail Management Research",
        "acronym": "JBRMR",
        "issn_print": "",
        "issn_online": "2056-6271",
        "doi_prefix": "https://doi.org/10.24052/JBRMR/"
    },
    "article": {
        "id": 536,
        "title": "Exploring electronic -loyalty antecedents in Egyptian commercial banks; Electronic customer relationship management and banking electronic satisfaction",
        "abstract": "Identifying factors that influence customer's e-loyalty is paramount for commercial banks to develop successful marketing strategies to form a broad base of customers that practice online transaction.  So, this study aimed to investigate the impact of Electronic Customer Relationship Management (E-CRM) dimensions (customization strategy, electronic communication channels) on Electronic loyalty of customers through electronic banking satisfaction as a mediator Variable in Egyptian commercial banks. A quantitative approach was followed using questionnaire, the sample consisted of 370 customers practicing online transaction. Data were collected from a convenience sample; a questionnaire was pretested using confirmatory factor analysis to assess the measurement model. Structural equation modeling was performed to examine the relation between latent variables. The study concluded: that the changing customer dynamic in Egyptian commercial banks is being driven by the move away from physical bank branches a phenomenon drive by the need to reduce costs, a significant correlation between the of E-CRM and intention to repeat electronic transactions and providing positive words of mouth, thus achieving electronic loyalty, and the electronic banking satisfaction is not a mediator in influencing the relationship between E-CRM dimensions and providing positive Words of mouth and intention to Repeat electronic transactions. So, managers will likely increase E- loyalty of customers by improving contact with customers and balancing their needs and Services customization to them, predisposing positively customer’s attitudes towards the banks. ",
        "keywords": [
            "Electronic Customer Relationship Management",
            "Electronic Communication Channels",
            "Customization Strategy",
            "intentions to repeat electronic transactions",
            "positive words of mouth",
            "Electronic Banking Satisfaction."
        ],
        "doi": "",
        "url": "https://jbrmr.com/details&cid=536",
        "pdf_url": "https://jbrmr.com/cdn/article_file/2020-04-28-16-52-30-PM.pdf",
        "volume": "Volume 14",
        "issue": "Issue 02",
        "issue_id": 45,
        "issue_published_month": "2020-04-01",
        "published_date": "2020-04-28",
        "online_first_status": "no",
        "online_first_date": "",
        "history": {
            "received": "",
            "revised": "",
            "accepted": ""
        },
        "declarations": {
            "funding": "",
            "conflict_of_interest": "",
            "data_availability": "",
            "author_contributions": ""
        },
        "notice": {
            "type": "none",
            "text": ""
        },
        "metrics": {
            "views": 803345,
            "downloads": 155,
            "citations": 3
        },
        "authors": [
            {
                "name": "Hadeer Helal M. Rashwan",
                "organization": "Faculty of commerce, Suez University, Egypt",
                "country": ""
            },
            {
                "name": "Abdelaty L. M. Mansi",
                "organization": "Faculty of commerce, Suez University, Egypt",
                "country": ""
            },
            {
                "name": "Heba E. Hassan",
                "organization": "Faculty of commerce, Suez University, Egypt",
                "country": ""
            }
        ],
        "supplementary_materials": []
    }
}